This application example demonstrates how to connect HubSpot with an ERP system using Novacura Flow. When a new customer is created in HubSpot, the integration automatically sends the customer data to the ERP system, generating a corresponding customer record.

Ideal for sales and operations teams, the example highlights how data can flow seamlessly between a CRM and ERP without manual input. While the focus here is on customer creation, the same approach can be extended to synchronize other business entities like contacts, deals, or service tickets.